Articles by Kerri Amodio

B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.”  “We need to attract more decision-makers.”  “We want to go […]

Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I […]

Automation poses a risk to job security in nearly every industry. As PPC marketers, algorithm-based tools have changed the face of our job. While we […]