The Transformation of Search Summit 2019: Speakers, agenda, FAQ
On October 25, 2019, ClickZ will host the second annual Transformation of Search Summit, in partnership with Search Engine Watch. The event will take place […]
Articles by Kimberly Collins
CDP industry continues to expand, hits $2.4 billion in funding
The CDP industry continued to expand in the first half of 2019, according to the latest semi-annual report from the CDP Institute. The industry has […]
Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder
“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and […]
60% of podcast listeners report looking up a product or service after hearing an ad
According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, […]
Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin
In 2018, poor customer service reportedly cost US companies $75 billion, up from $62 billion in 2016. Understandably, customer experience has been a top priority […]
Only 8% of stores use live chat correctly, new report says
“Now more than ever, excellent customer service is a company’s secret weapon against competitors and Amazon. Nothing invokes loyalty better than a great shopping experience.” […]
US digital ad spend up 18% YoY, new IAB report says
The Interactive Advertising Bureau (IAB) released a new Internet Advertising Revenue Report this morning, conducted in partnership with PwC. The report revealed that digital ad […]
Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth
Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. What makes Percolate unique and what is next for […]
