It’s time to de-frenzy PPC
I have a secret to share. I’m almost embarrassed by it in this hustle culture, but I’m also proud of it. My secret is that […]
Articles by Kirk Williams
The Magic Wheel of PPC Automation Optimization via @PPCKirk
Human-guided automation is the future. Knowing how to manage & optimize automated PPC campaigns is key — here’s how to do it right.The post The […]
A Beginner’s Guide to Shopping Ads via @PPCKirk
Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.The […]
The Agency Guide to Surviving Next Year’s Black Friday Week via @PPCKirk
The aftermath of the holiday rush often leave agencies exhausted – but this doesn’t have to be the case. These four tips can help.The post […]
The Marketing Funnel Isn’t Dead, We Just Understand It Better via @PPCKirk
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?The post The Marketing Funnel Isn’t […]
A Beginner’s Guide to Shopping Ads by @PPCKirk
Working in ecommerce paid search? Read this post and learn how to set up, manage, and optimize Shopping Ads.The post A Beginner’s Guide to Shopping […]
The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods. The […]
