GA4 ‘auto-migration’: Here’s why you should opt out
Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this […]
Articles by Krista Seiden
How to make a Google Analytics 4 custom report in ~30 seconds
Custom reports are a super useful tool built into Google Analytics 4. You can customize any out-of-the-box report, or build your own from scratch. Here, […]
Google Analytics 4: A breakdown of Demographic and Tech details reports
Google Analytics 4 may look simple on the surface, but there’s more to it than meets the eye. Did you know that there are multiple […]
3 valuable Google Analytics 4 reports for SEOs
As an analyst, marketer, or SEO, you probably have some go-to reports you are used to looking at in Google Analytics. You may have them […]
GA4 brings new and familiar concepts to the future of analytics
Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts […]
Google Analytics 4: A guide to the Traffic Acquisition Report
After nearly a decade of using Universal Analytics for website traffic analysis, you probably have a pretty good idea of where you need to go […]
Why you should give Google Analytics 4 a chance
There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels […]
How to make a GA4 landing page report in 10 easy steps
Want to make your own landing page report in Google Analytics 4, but not sure how? Then this article is for you. Read on to […]
