How to dial in your ad messaging in an automated marketing world
Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is […]
Articles by Laura Schiele
Microsoft Ads in 2023: Key areas to leverage, test and optimize
Google’s hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced […]
Performance Max for B2B: 4 best practices
Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven […]
Google Ads updates in 2022: The good, the bad, the jury’s still out
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective […]
Marketing in a recession: How to avoid 5 common mistakes
It’s hard not to be anxious about the macroeconomy right now. Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer […]
4 communication best practices agencies must employ early in Q4
Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right […]
How to approach B2B advertising during a challenging Q4
B2B companies planning for the rest of 2022 have a unique set of circumstances to consider: Funding has dried up.Mid-term election season is driving up […]
How GA4, data modeling and Google Ads work together
There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google […]
