E-E-A-T and major updates to Google’s quality rater guidelines
Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, […]
Articles by Lily Ray
7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google
It’s rare to hear about the inner workings of Google’s rankings, new products and algorithm updates straight from the source. We were lucky to get […]
Google search quality rater guidelines update: What has changed
Google has made a variety of significant updates to its Search Quality Rater Guidelines. The most significant overhauls were to Google’s definitions of YMYL (Your […]
A Guide to Optimizing for Google News, Top Stories, and Discover
Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here’s how to make it happen.The post A […]
Google Discover: 10 Characteristics of Top-Performing Content [Study] via @sejournal, @lilyraynyc
Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best.The post Google Discover: 10 Characteristics of […]
A Guide to Optimizing for Google News, Top Stories, and Discover via @lilyraynyc
Google’s new features open up opportunities for visibility. Here’s how to optimize your content for Google News, Top Stories & Discover.The post A Guide to […]
A Tribute to Hamlet Batista via @lilyraynyc
Hamlet Batista was taken from us all way too soon. In this tribute to her beloved friend, Lily Ray says goodbye.The post A Tribute to […]
