Articles by Luke Richards

30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy Increasingly, […]

30-second summary: TikTok offers a great new opportunity for brands to engage with consumers. But realness wins. The platform boasts nearly 700m monthly active users […]

30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? The […]

30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 years in the space of 3 months. Digital-first companies who have been agile in […]

30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints AI feeds into propensity modelling to predict the likelihood […]

Recent research has reinforced ideas that frontier technologies such as AI will boost job security rather than threaten it. The report, Tech for Good: Smoothing […]

Despite bigger proportions of marketing budgets being spent on demand generation, and broad agreement on the importance of content marketing, a sizeable proportion of B2B […]

A new report by Percifient Digital has sought to compare some of the key players in the image recognition engine sector. Published in July – […]

Digital out-of-home (DOOH) advertising is nothing new. But as we see the growing proliferation of programmatic media buying and other marketing technologies, is the format […]

Back in 2013 John Gagnon wrote a very popular post detailing some of his favourite Excel tips and tricks. We thought we’d update the list […]