How to empower your SEO and digital marketing strategy with data
After your technical, content and outreach strategies are in place, you should be well on your way to digital marketing success. At this stage, you […]
Articles by Marcela De Vivo
Using digital PR to earn links and rank for your target keywords
So what comes first, the chicken or the egg? Links continue to be an important organic search ranking factor. However, Google frowns on “link building” […]
How to create captivating, compelling and optimized content
We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court. […]
How to audit your site’s backlink profile
There are differing opinions in the SEO industry about whether disavowing links is still a necessary part of SEO. Some say that Google simply doesn’t […]
What to look for in a technical SEO audit
According to Techradar, there are more than 547,200 new websites every day. Google has to crawl and store all these sites in their database, therefore […]
An SEO guide to audience research and content analysis
How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly […]
How to analyze your SEO competitors and find opportunities
Understanding your competitors can give you tactical insights to help you discover opportunities. Before competing, athletes spend many hours understanding weaknesses to exploit and finding […]
