Articles by Marcus Miller

Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business […]

Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of […]

Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO. The post The perfect local SEO […]

Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. […]

Columnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local businesses’ digital marketing efforts. The post Printing your way […]

Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and […]

Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the […]