Performance Max transition: Key trends for Google advertisers
Many brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Google’s Q3 2022 transition from Smart […]
Articles by Mark Ballard
Coaxing smarter paid search bidding decisions out of sparse conversion data
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. The post […]
