Articles by Matt G Southern

Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. […]

Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The post Google: Helpful Content Signal May […]

Learn what Core Web Vitals are and the different ways to measure these metrics. The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating […]

Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads. […]

Meta shares four of the top signals its algorithm uses to determine which videos receive wide distribution on Facebook. The post Meta Lists 4 Ranking […]

LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. The […]

Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The […]

Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it’s still rolling out. The post Google […]

Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first […]

Twitter is rolling out a feature similar to Instagram’s close friends that allows users to make select tweets visible to a small group of people. […]