Articles by Matt G Southern

Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. The post Twitter […]

Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The post Google […]

Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. The post […]

In response to a question about why SEO tools don’t show all backlinks, Google’s John Mueller says it’s impossible to crawl the whole web. The […]

YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. The post […]

You may have heard submitting a reconsideration request can help remove a manual penalty and get your site ranking in Google again. But is it true? […]

Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” The post […]

A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. The post New […]

Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. The post Google Sunsetting Universal […]

Let’s look at the claims regarding URL as a ranking factor and see what Google says as to whether this is used by its algorithms. […]