Articles by Matt G Southern

There’s no question review sentiment can influence consumer behavior and impact metrics like conversion rate. But does it have any influence on Google’s search rankings? […]

A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. The post […]

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New […]

Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. The […]

Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question.  The […]

Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. […]

SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. The […]

Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports. The […]

A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. […]

Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. The post Google On Recipe […]