Articles by Matt Southern

Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message. […]

A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The post […]

Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. Here’s how. The post […]

Remember “Mobilegeddon”? That happened as mobile search grew with more smartphone usage. But is mobile-friendliness a ranking factor today?  The post Mobile-Friendliness As A Google […]

YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving […]

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post […]

A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. […]

Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. […]

Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO. The post […]

Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. The post […]