Articles by Matt Southern

We know Google uses links as a ranking signal. But can sitewide links impact your organic search rankings? The post Are Sitewide Links A Google Ranking […]

Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. […]

Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. The post Google Gives […]

Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. The post Google […]

Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. The post […]

Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology. The post Wix Gets […]

It can be intimidating not to know what this penalty means for your site. Learn more about manual actions and whether they impact search rankings.  […]

A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. […]

Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. […]

There are a number of claims surrounding inbound links as a ranking factor. But are they true? Let’s take a look. The post Inbound Links As […]