Articles by Matt Southern

It’s now possible for YouTube creators to change the name of their channel without changing the name on their Google account.The post YouTube Channels Can […]

Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author.The post […]

YouTube’s algorithm has changed over the years to reward viewer satisfaction over total clicks and views. Here’s what that means for marketers.The post 20 Confirmed […]

Facebook is sharing plans on how it plans to give users more of what they want to see in their news feeds.The post Facebook Shares […]

Google has updated its official Web Stories plugin for WordPress with the ability to embed content on webpages.The post Google Web Stories WordPress Plugin Updated […]

Google’s John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console.The post […]

Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and decide how images are used.The […]

Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills.The […]

Google’s Search Liaison, Danny Sullivan, explains the two reasons why content gets removed from search results.The post Google: 2 Reasons Why Content Gets Removed From […]

Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June.The post […]