Articles by Matt Southern

Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. The […]

TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The […]

Instagram is rolling out updates that will give users a new way to promote their livestreams, and more options when it comes to remixing videos. […]

Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. The post Are […]

YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. The post […]

Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. […]

Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here.The post Are Contextual […]

Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found.The […]

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results.The post Google Gives Sites More […]

Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing.The post Google Considers Reducing Webpage […]