Articles by Matt Southern

Does link velocity matter? Let’s have a look at its origins and see whether link velocity needs consideration in link building.The post Link Velocity: Is […]

Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices.The post Google’s Help […]

Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines.The post IndexNow Enables Data Sharing Between […]

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events.The post LinkedIn Virtual […]

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages.The post Yoast SEO Offers Keyword […]

Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information.The post Google Can’t […]

Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot can find and index nofollowed links.The […]

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content.The post […]

See how YouTube creators can change the name of their channel without changing the name on their Google account, step by step.The post How To […]

Google’s patent referencing link churn was filed back in 2005. Is there any reason to be concerned about link churn and link stability? The post Link […]