How to make PPC automation work for lead gen
At SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead […]
Articles by Melissa Mackey
10 things to eliminate from your life to be more productive at work
We’ve all seen how work has changed over the past two and a half years. Remote work, once rare, became the norm, especially in industries […]
Scale Your B2B Lead Generation With Discovery Ads
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. […]
How and why marketers are revisiting PPC campaign organization
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These […]
How privacy changes affect B2B paid search marketing
Everyone’s talking about privacy. When Google announced the deprecation of third-party cookies in early 2020, privacy became a hot topic. The loss of third-party cookies […]
Are Digital Marketing Courses Worthwhile? Pro Marketers Respond
Want to work in digital marketing without a related degree? Digital marketing professionals weigh in on what it really takes to do the job. The […]
10 Tips for Cleaning up After a Google Ads Account Takeover via @sejournal, @beyondthepaid
Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.The post […]
What Is Click-Through Rate & Why CTR Is Important via @Mel66
Learn what click-through rate is, what a good CTR is, and how it impacts your ad rank and Quality Score.The post What Is Click-Through Rate […]
What Is Click-Through Rate & Why CTR Is Important by @Mel66
Learn what click-through rate is, what a good CTR is, and how it impacts ad rank and Quality Score.The post What Is Click-Through Rate & […]
