Articles by Menachem Ani

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for […]

Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max […]

Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season? […]

My team has been testing Google Ads Performance Max campaigns since it was released in beta. Here’s what you need to know to set up […]