Event marketers are finally marketers – and have a seat at the table
30-second summary: The alignment between B2B marketing and event marketing has evolved, and event software finally has the capabilities to bridge intent data, engagement and […]
Articles by Michael Balyasny
Three predictions about the future of virtual & hybrid events
30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or […]
