Is your brand marketing truly inclusive?
As brand marketers, it’s our responsibility to create brands that people view positively and want to connect to. When marketing is inclusive, your brand has […]
Articles by Michael Collins
Forging customer connections through a strong brand voice
The pandemic taught us a great deal over the past two years about adapting amidst disruption. It’s likely 2022 has its unique host of challenges, […]
Five senior marketing roles that will dictate brand success in 2022
30-second summary: Customers continue to have high expectations from brands With empathy, inclusivity, security, and convenience as core themes – some senior marketing roles will […]
CMO’s five key learnings from 2021
30-second summary: The only thing we can be sure of for 2022 is change – and lots of it Marketing leaders will be expected to […]
CMO’s handbook to building great marketing teams
30-second summary: Building effective marketing teams and fostering teamwork starts requires a top-down approach Enabling your leaders to lead can help foster long-term success while […]
Brand positioning: the cornerstone for B2B experiential brands
30-second summary: Brand values need to be seeded into your business activities to win trust and build a strong brand positioning Your stakeholders, including your […]
Marketing agility needs to be a strategic response
30-second summary: Being agile does not mean being reactive Agility can be a tool that goes beyond marketing and empowers your entire business in uncertain […]
How technology is changing the role of the CMO in 2021
30-second summary: With more technology available than ever before, CMOs must bridge the gap between marketing and tech to forge connections with customers and reap […]
