Articles by Michelle Morgan

As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.The post 4 Tips for […]

Here’s a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.The […]

Check out these four strategies to improve lead quality for your Facebook lead gen ads.The post 4 Strategies to Increase Facebook Lead Ad Quality via […]

Audience Insights tools are powerful when know how to use them. Here are four strategies to improve your audience game.The post 4 Actionable Strategies for […]

Here are the PPC ad targeting options for search, display, and remarketing campaigns and how to use them.The post A Complete Guide to PPC Ad […]

Customer upload lists are often underused in paid search. Here are examples of how to use them in PPC campaigns.The post 5 Strategies for Customer […]