Call tracking: What it is and how it works
Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can […]
Articles by Navah Hopkins
A PPC guide to permission-based audiences
Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the […]
How to set up a Google Ads account
Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the […]
How To Understand If A PPC Test Is A Failure
Understand success and fail signals, as well as how to establish them for your brand. The post How To Understand If A PPC Test Is […]
How To Bypass Big Brands Bidding Up Your Terms
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass […]
How To Lower Average Cost Per Click
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To […]
4 dos and don’ts of a digital marketing apprenticeship
Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the […]
Why Is My New Campaign/Ad Group Getting No Traffic?
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them. […]
What Are The Creative Requirements For Responsive Display Ads?
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC. […]
5 ways to get PPC and SEO working together
Causes of friction between SEO and PPC often occur because we tend to use different sources of truth for each channel and build silos of […]
