Articles by Navah Hopkins

Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post […]

Create clever solutions for procrastinating shoppers and leverage your ecommerce channel to its fullest potential. Here are the best practices to win last minute sales. […]

It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column. […]

Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins. The […]

Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins. The post Do Manual […]

Discord is not only for gamers. Here’s what sets it apart from other chat apps and how to use it to engage your community. The […]

SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question. […]

Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know.The […]

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.The post How […]

Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it.The post How […]