Articles by Navah Hopkins

Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.The post How […]

With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.The post How Do […]

Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.The post How […]

What are paid media audiences? Learn about audiences in Google Ads, how to use them in your campaigns, and how to adjust your strategy.The post […]

Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.The post How to […]

Here are some coping mechanisms I picked up over the years that help me battle bouts of depression and anxiety.The post We Are Worthy: Seeing […]

Local businesses must know how to leverage PPC the right way. Here are 10 big tips to dominate local PPC.The post 10 Tips to Win […]

Set yourself up for keyword success by understanding the impact of auction price, customer journey factors, and volume/value potential.The post How to Use Keyword Intent […]

These were the four major mindshifts that helped me appreciate being both a provider and a partner.The post 4 Deep Thoughts on Being a Provider […]