Articles by Neal Schaffer

30-second summary: Consumer attention is fickle, precious, and especially ad resistant With the winter holidays fast approaching, brands need to diversify their digital marketing strategy […]

30-second summary: Businesses aren’t using their social bubble to capitalize on their brand presence, this is indeed the most neglected discussion regarding influencer marketing Influencer […]

30-second summary: Brands should continue to diversify their approach to digital content as part of an increasingly important omni-channel marketing approach to today’s digital consumer. […]