Global Head of Microsoft Advertising steps down
In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post. “This is […]
Articles by Nicole Farley
TikTok enters the search ad market, challenging Google and Microsoft
TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and Microsoft. TikTok is preparing to […]
Maximizing your website tracking with Google’s Tag coverage summary
Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this […]
YouTube overlay ads are going away
YouTube has announced that it will remove overlay ads from the platform starting on April 6. According to the company, the move is in response […]
TikTok introduces a “Series” feature enabling creators to sell premium episodes
TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers. How it works. […]
Google expands Local Service Ads to more than 70 new businesses
Google has added more than 70 different types of Local Services Ads (LSAs) to their network. How LSAs work. Local Services Ads allow you to […]
Google announces Performance Max for travel goals
Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Maps, Search, YouTube and Hotel […]
Code-free custom conversion, and 5 other new Microsoft Ads updates
Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard UET tags with deletion option Custom […]
Pinterest is experimenting a new premium video ad format
Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach customers from a more prominent location within the mobile […]
3 new changes to the Google Ads dashboard
In response to user feedback highlighting that the current ads dashboard can be complicated and challenging for newer users, Google Ads is presently testing new […]
