BigCommerce teams up with Snapchat for a new app
The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to […]
Articles by Nicole Farley
Snap partners with Amazon for new AR shopping experience
Amazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number […]
Hate speech to layoffs, is Twitter becoming the incel town square?
Last week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town square, “where a wide range of beliefs can […]
How brands and agencies are reacting to Elon Musk’s radical changes at Twitter
Last week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town square, “where a wide range of beliefs can […]
Meta earns MRC accreditation for content-level brand safety on Facebook
The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in […]
Google is getting rid of similar audiences segments
Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad […]
Microsoft credit card ads are now available globally, plus 11 other new product updates
Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Let’s dive in. 1. Credit card ads […]
Google introduces Ads Data Hub for Marketers and Measurement Partners
Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, […]
3 new tools to measure Google app performance and privacy
Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform […]
Microsoft Performance Max import updates
Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started […]
