Google FY22 Q3 earnings: YouTube earnings down, ad revenue up, advertisers pulling back?
Google’s Q3 earnings were released today and for search, YouTube, and ads, it was a big “meh” across the board. Let’s take a look. YouTube. […]
Articles by Nicole Farley
Four new Apple Search Ad placement options
Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: Today tabSearch tabSearch resultsProduct […]
Google Ads turns 22: A look back at the biggest changes and advances in search
Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, […]
Yelp has created a new attribute, Business Fund, and Resource Hub for veterans
Veterans Day in the US is November 11 and to celebrate and support past servicemembers, Yelp has just launched three new products for their iOS […]
Instacart releases a new, streamlined ad creation process
The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options […]
Google has updated its Unavailable Video policy
Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may […]
Uber ads are coming, and they’re already raising privacy concerns
Ubers’ new journey ads will be shown in the Uber app at least three times during the riders’ journey. The new feature will let brands […]
Google My Ad Center updates give users more, expanded controls
Google’s My Ad Center today will start rolling out to users, globally, to provide control over the kinds of ads they see across Google on […]
A look inside TikTok’s new automated Smart Performance Campaigns
TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds […]
3 new Google reporting columns for conversions
Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to see each individual conversion action and the […]
