Meta to sell Giphy, by order of UK competition watchdog
Meta will accept a ruling by UK watchdog company ordering it to sell Giphy, the animated GIF library. What happened. Meta was originally ordered to […]
Articles by Nicole Farley
Meta rolls out Branded Content on Reels
Meta has rolled out Branded Content on Reels, so creators can now use the ‘Paid Partnerships with’ label on organic posts, and participating sponsors will […]
Early trials show that Google FLEDGE is flopping
Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone stale, with only only RTB […]
Google Ad match types are not going away
Some advertisers are seeing a new beta test in their Google Ad accounts, and not everyone is happy about it. What happened. Michael Kerr spotted […]
Meta implements ad restrictions in US for social issues, elections, and politics
From 12:01 AM PT on Tuesday, November 1, 2022, through 11:59 PM PT on Tuesday, November 8, 2022, no new ads about social issues, elections, […]
3 new YouTube streaming, shopping, and audio features
YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The three new features are spread […]
3 new TikTok LIVE features, updates, and policies
TikTok has just announced three new features aimed at enhancing the LIVE experience and promoting greater brand safety, something that the app has been accused […]
TikTok has a new Focused View campaign objective
The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they […]
The Pinterest Trends Tool is expanding with a new API for Conversions
The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, […]
Alexa users claim Amazon is using voice recordings to target ads
Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The […]
