Biden approved to decide fate of TikTok as US ban nears
TikTok faces further setbacks as the US House Foreign Affairs Committee grants President Joe Biden authority to prohibit the Chinese-owned app, depending on his evaluation […]
Articles by Nicole Farley
New Analytics user access management changes in Google Ads
In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google […]
Level up your video game ad strategy: A guide to measuring success
In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the […]
2 new Google ad network policy updates
Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 […]
Last call for Google Ads API v11
Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API […]
3 ways Google ensures safe online shopping
As an advertiser or SEO professional, it’s essential to recognize that with the growing popularity of online shopping, customers’ safety and security have become a […]
Google launched 2 new asset creation and customer acquisition tools
Google’s Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance. Create new assets with Google’s AI […]
Leveraging TikTok’s ad content to get valuable insights on top-performing products
TikTok has just released a “Top Products” element to its Creative Center. This data provides insights into the popularity of particular products on the app, […]
Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns
Microsoft has just announced two new updates affecting those who use Smart campaigns, as well as hotel and property managers. Google import for Smart campaigns. […]
For video ads, longer is better
Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts. Mobile user acquisition managers have noted significant performance improvements when using videos that […]
