Google launched additional support and troubleshooting for Consent Mode
Google is rolling out new features to give advertisers additional help with setting up and troubleshooting Consent Mode. A new certified partner program is also […]
Articles by Nicole Farley
Search advertising is thriving amid economic uncertainty, new report confirms
If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear […]
Google ad extensions are being rebranded as assets
Google just announced that ad extensions will be rebranded to assets in the Google Ads UI. The change will be rolled out over the next […]
Google now has recommendations for Analytics
Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property’s history, settings, and trends across Analytics. The […]
Walmart is expanding their self-service Marketplace platform
Walmart Connect, the retailer’s marketplace media platform, is expanding and making it easier for advertisers and brands to promote their products by introducing self-service. Introducing […]
Instagram is testing a “Gifts” monetization feature for creators
Instagram is internally testing a new tool for creators to make money called “Gifts.” What it looks like. The new feature was first shared on […]
Google is now allowing products in all countries to use a single Merchant Center feed
The Google Merchant Center has introduced a new feed label for advanced users that removes the concept of one target country being the primary country […]
New Apple ad spots are coming by the end of the year
Apple is planning to release new ad placements as early as this holiday season. The current inventory. Apple’s current ad inventory focuses on the App […]
Google launched support for Performance Max campaigns in ad scripts
Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset […]
Google gives publishers new ways to control their first-party data
Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. How does it […]
