Google has introduced bundled ad recommendations
Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” […]
Articles by Nicole Farley
Microsoft has just introduced Multimedia Ads
Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new […]
Ecommerce brands spent 60% more on TikTok ads in Q2
Results from a recent survey of 5,000 online stores found that ecommerce brands spent 60% more on TikTok advertising in Q2, for a total of […]
YouTube is testing new search and engagement insights for Creator Studio
YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on search and […]
The search marketer’s guide to connected TV: best practices for making the jump
Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies […]
TikTok adds additional regional trend insights
TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool. What are TikTok Insights. Insights help advertisers and […]
Smart Shopping campaigns in Merchant Center will automatically upgrade to Performance Max
Any new campaigns created in Merchant Center will now be Performance Max campaigns. Completing the transition. In July we reported that Google was beginning to […]
PPC management for e-commerce: 28 tools to explore
Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a […]
Instagram is cutting back on its shopping features
Instagram is planning to scale back on its shopping features to focus more on e-commerce efforts that directly drive advertising. A change in priorities. In […]
Google reports issue affecting Ads Manager Data Transfer
Google has been experiencing an issue with Ads Manager Data Transfer reporting that some advertisers may notice missing data dating back to August 30. What […]
