Google out-of-home ads available for Display and 360
Google has just announced digital out-of-home ads for Display & 360. The new ad formats help to engage shoppers when they’re “out in the real […]
Articles by Nicole Farley
How to audit your Google Ads account like a pro
Brad Geddes is no stranger to paid search. And as one of the co-founders of Adalysis, he’s done his fair share of audits. In this […]
Google Performance Max self-upgrade tool for Local campaigns is now available
Google has just announced the Performance Max self-upgrade tool for Smart Shopping and Local campaigns. How to self-upgrade. You can self-upgrade your Smart Shopping and […]
Twitter has launched new and improved Pixel, Conversion API, and App Purchase Optimizations
Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. Improved Twitter pixel The new Twitter pixel has additional functionality […]
Pinterest introduces hosted checkout for merchants
Pinterest just introduced an easier way for shoppers to check out on their platform. Hosted checkout is here. Hosted checkout is being launched first on […]
Microsoft is now putting ads in Outlook mobile
Microsoft has started putting ads in Outlook on iOS and Android and the response from users has been less than accepting. What’s the deal. In […]
TikTok announces three new shopping ad features
Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a […]
Google adds additional CTV buying options in Display & Video 360
Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used […]
Google releases Ads API version 11
Google has just released the newest version of the Ads API, version v11_1. What’s changed. Here are the major changes according to Google’s release notes. […]
Apple Search Ads can now be edited in bulk
Apple has just launched a new bulk ads editor that allows advertisers to update multiple campaigns and ad groups all at once. What does it […]
