Driving SEM success: Lessons learned from $1 billion+ in ad spend
Luanne Marek has been working in the digital customer acquisition space for 12 years. Throughout her six years leading the media buying team at Centerfield, […]
Articles by Nicole Farley
Senator claims Google isn’t doing enough to block ad scams
Senator Blumenthal (D.Conn) wrote a letter to Google CEO Sundar Pichai that stated that Google isn’t doing enough to crack down on deceptive ads, demonstrating […]
Apple is expanding ads on iPhone and iPad
Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue. App Tracking Transparency (ATT). Last year […]
Google addresses Impression Share and Auction Insights reporting issue
Google has just announced an issue regarding Impression Share and Auction Insights reporting data. What Google says. This has been a known issue since August […]
Google Keyword Planner gets a new feature
Technically the new feature was released in 2021, but only to a small number of users. But now Google is slowly ramping up a tool […]
Google announces 4 new features for Discovery ad users
Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the […]
The Facebook live shopping feature is going away
Meta has announced that they’re going to shift their focus on Reels, and their live shopping feature will be sunset on October 1. What it […]
Twitter continues testing the edit button, allowing multimedia tweets
Twitter announced last week they were testing a new feature that would allow images, videos and GIFs in one tweet. How it works. Multimedia tweets […]
Google releases simple, centralized tag solution
Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having […]
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more. Let’s dive in. Automotive […]
