You can change cookie expiration and update settings in GA4
Instead of using the Google Tag Manager or global site tag code for cookie expiration or settings, you can now update them in GA4. Google […]
Articles by Nicole Farley
Google begins testing FLEDGE API on AdSense
FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing […]
GA4 now shows Performance Max and Smart Shopping data
Everyones favorite new tool Google Analytics 4 is now showing performance data from Performance Max and Smart Shopping campaigns. Where. To view PMax and SS […]
Google cookies will remain active on Chrome until 2024
Google’s Privacy Sandbox initiative began with the intent to create technology to protect people’s privacy. Part of that initiative was to reduce cross-site and cross-app […]
Google just announced a Revenue Verification Report to confirm buyer and publisher ad spend
Today Google announced that they have created Confirming Gross Revenue – a new solution to give ad buyers and publishers a way to verify that […]
Alphabet, Microsoft release end of quarter earnings
Google and Microsoft released their quarterly earnings yesterday. Both companies missed the mark and fell short in some areas, but for the most part hold […]
Google will automatically switch some advertisers’ attribution models
Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution. Google’s message to advertisers. The email tells […]
New Instagram videos under 15 minutes will automatically become Reels
As Reels gain in popularity, Instagram is taking it upon itself to move any video you post under 15 minutes (if your account is public) […]
Does Reddit even have an ads policy?
A study conducted by Marketing Brew and an API called Pushshift resulted in some pretty odd findings regarding which subreddits allowed ads and which ones […]
TikTok’s history of low Creator Fund payouts has some leaving the platform for good
Creators on TikTok, disappointed about how much they’re being paid from its Creator Fund, are leaving the platform claiming mental health blows and burnout. A […]
