Google launches Ad Creative Studio to customize video and display ads
Google has announced a new way to create ads. The Ads Creative Studio was officially launched after a beta last year and is now available […]
Articles by Nicole Farley
The state of attribution modeling in paid search
There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change […]
Netflix, Microsoft partner for ad supported subscription plan
Microsoft announced today that they had been selected as the new partner to help bring an ad-supported subscription plan to Netflix. Beating Google and NBC. […]
Google Analytics 4 adds conversion, bounce rate, and UTM parameters
Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, […]
Google adds 4 new features for Performance Max campaigns
Google Performance Max campaign users will soon notice four new features in their accounts. What’s new. The four new Performance Max campaign features are: Seasonality adjustments are […]
TikTok launches Inventory Filters for safe ad placements
TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show […]
Creating better ads in a world with only RSAs
Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, […]
Google Analytics 4 integration now available for Ads Manager
Google recently announced that web data reporting will be supported within the Ad Manager publisher networks. What this means. Now when you link a Google Analytics 4 property […]
Pinterest is doubling down on Shopping by adding 4 new features
This week Pinterest introduced four new merchant features to help retailers promote their stores. Product Tagging on PinsVideo in CatalogShop Tab on Business ProfilesThe API […]
Google offering concessions to avoid DOJ lawsuit
In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business […]
