Facebook testing new sidebar, channels for groups
Facebook is testing a new sidebar that helps users find groups quicker and easier. The sidebar lists your groups and their latest activity like posts […]
Articles by Nicole Farley
Leveraging automated bidding strategies for maximum PPC performance
Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate […]
TikTok introduces Attribution Manager with flexible windows
To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible Attribution Manager. The new feature enables users to set […]
TikTok commits to updating ad policies to better align with EU rules
Following discussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed to implement regulations around promoting alcohol, cigarettes, and ‘get […]
Twitter launching Branded Likes
Twitter announced yesterday they were launching Branded Likes. Branded Likes are custom Like animations for tweets that brands can create through the ads manager. What […]
Twitter launches Campaign Planner
Twitter has just launched Campaign Planner, a forecasting tool designed to help advertisers estimate campaign results before launching. What does Campaign Planner do. The new Campaign […]
NBCUniversal and Google competing to hep Netflix deliver ad-based option
Google and Comcast Corp.’s NBCUniversal are competing to help Netflix create an ad-supported tier of it’s streaming service. Subscriber numbers falling. In April Netflix announced that it had […]
Microsoft launches Cash back promotions for product ads
Microsoft Ads is now offering Cash back promotions to drive more sales and conversions for online retailers. How it works. The new feature is a Microsoft-run […]
HUD settlement changes the way Meta delivers housing ads
Meta has just announced a settlement with the US Department of Housing and Urban Development (HUD) that will change the way they deliver housing ads […]
Meta introducing new monetization tools for creators on Facebook and Instagram
Meta CEO Mark Zuckerberg announced today they’re launching new ways for creators to make money on Facebook and Instagram. The updates and tools “will help […]
