Google increases Local Search Ads review requirements
Last week Twitter user Len received an email from Google Ads notifying him that starting on June 30, some of his client’s accounts will need five reviews […]
Articles by Nicole Farley
Google aware of Performance Max Product Listing tab date comparison bug
Last week Twitter users Chris Ridley and Christopher Bell spotted a bug in the date comparison reporting tool in the Performance max Product Listing tab […]
Spotify commits to brand safety for podcasts
Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind […]
Pinterest introduces Idea ads and paid partnership tools
Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag brand partners in their content. […]
4 things to learn about paid search from The North Face
Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual branded stores). […]
Microsoft to implement advertiser identity verification
To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verification program. Rising threats. The pandemic has changed the way […]
Search marketers agree: automation the least favorite part of PPC
Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any time soon. I’ve been working […]
Apple’s ad business may reach $6 billion by 2025
JP Morgan lead analyst Samik Chatterjee thinks Apple could bring in $6 billion in revenue from mobile advertising in 2025. Market projections. According to Apple […]
How to find the balance between creativity and automation in PPC
Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. […]
Microsoft Bing is building a new retail marketplace
In the last few months, Microsoft Bing has quietly launched a new retail marketplace to compete against Google. Early adopters. Only a couple hundred US-based online […]
