Meta rumored to develop “Basic Ads” in response to recent privacy changes
Last week it was reported that Meta Platforms’ Facebook is in the early stages of planning a Basic Ads product. Basic Ads would be aimed at […]
Articles by Nicole Farley
Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes
Meta Platforms’ Facebook is reportedly in the early stages of planning a Basic Ads product. Basic Ads would be aimed at advertisers who are looking […]
Microsoft, AT&T’s Xandr acquisition complete
On December 21, 2021 Microsoft announced that plans to acquire Xandr from AT&T. Six months later Microsoft has disclosed that the acquisition has been completed. […]
Google Chrome’s Topics API test going public July 1
“A small percentage of traffic” will soon see the initial testing of Google Chrome Topics API go live on July 1. The new feature will […]
Google Ads introduces three new travel products for hotels
Hotels looking to book new travelers and capitalize on this summer’s travel frenzy will soon discover a much easier way to manage and change their […]
Google Ads shares three automation best practices
Google has released a Search Ads Automation Guide that shares some best practices on how to use automation to reach customers. The guide is long […]
Snapchat now offers Dynamic Ads for Travel
Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Travel. The new ad features. […]
Apple Search campaigns shifting to cost-per-tap (CPT) pricing model
Apple Search users will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is […]
Google: Automatic updates for condition starting June 26
Later this month Google will roll out a change to the condition attribute for shopping ads. If you’re a retailer, your products could be disapproved […]
