Twitter Blue subscribers can now Tweet 4,000 characters
Twitter announced the new feature in a long Tweet. need more than 280 characters to express yourself?we know that lots of you do… and while […]
Articles by Nicole Farley
Cost-Per-Hour Masthead placements: YouTube’s latest offering
With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, […]
Pinterest puts more emphasis on its shoppable video feature
Pinterest is leaning hard into its shoppable video and advertising-based revenue generation as part of its growth strategy. Despite a 6% drop in monthly active […]
Maximizing reach and engagement: A guide to the top video game ad platforms for brands
Video game platforms have come a long way since the days of Atari. Nowadays, platforms have become more versatile, accessible, and interactive, offering players an […]
Test driving the new Bing
ICYMI, Microsoft announced its new collaboration with ChatGPT during an event today. Being able to be there live at the event did have its perks. […]
Will the new Bing create more opportunities for advertisers? Maybe
Today, Barry Schwartz and I had the great honor of being there live at the Microsoft Executive Briefing Center, or Building 33, for those in […]
Google search, network, and YouTube revenue all fell in Q4 2022
Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Overall, Google ad revenue fell 3% to $59 […]
Make the switch to GA4, or Google will do it for you
If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) […]
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company. Ad revenue was […]
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer […]
