Search Engine Land’s updated What is PPC guide is now available
Whether you are a small business owner new to digital marketing, or a novice looking to expand your paid advertising skills, understanding the basics of […]
Articles by Nicole Farley
Brands’ guide to effective mobile game advertising
Due to forced stay-at-home orders, the COVID pandemic affected the video game industry immensely. The cancellation of in-person trade shows, events, and sports contributed to […]
Twitter announces the end of CoTweets
Twitter has just announced the end of CoTweets. They put out a statement in their Help Center that the new feature, which started in July, […]
New updates for the GA4 search bar
Google has released three new updates for the GA4 dashboard, allowing advertisers to find information about current properties or accounts. Dig deeper. The following updates […]
Google Account-level negative keywords are here
To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and […]
Twitter has launched a Search Keyword Ads beta test to all advertisers
Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works. Twitter […]
Microsoft FY23 Q2 earnings look promising, despite mass layoffs
Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of 2% to $52.7 billion. However, […]
In-game ads: why brands should be excited
In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected […]
US Justice Department sues Google again, aims to dismantle its ad division
The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the government is continuing to pursue cases against tech firms. […]
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta […]
