Google Ads down for some users
Happy Monday! The Google Ads dashboard may be down for some users. We’re investigating reports of an issue with Google Ads. We will provide more […]
Articles by Nicole Farley
How Google’s turn to resellers coincides with its largest round of layoffs
Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising […]
Google Optimize will sunset this year
Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why […]
TikTok has a secret “Heating” (cheating?) button
According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain […]
Businesses, users, and experts defend big tech against algorithm lawsuits.
On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. […]
Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions
This morning, Google’s CEO Sundar Pichai announced their decision to lay off 12,000 employees and contractors, or approximately 5% of their total workforce. In an […]
New Performance Max experiments have just rolled out
Google has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance […]
Meta introduces new ad targeting limits for teens
Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized […]
12 new Google Analytics 4 ecommerce dimensions and metrics
Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce […]
Google Local Service Ads are now available for dentists
Last week Google updated its Help Center to include a new vertical: Dentists. The change was first noted by Matt Casady who wrote about the […]
