Articles by Norman Guadagno

30-second summary: Marketing isn’t solely the job of the marketing team, all employees play a role in brand-building and awareness It’s the responsibility of the […]

30-second summary: Great B2B GTM is a partnership between the sales and marketing functions, working synergistically to understand the needs of the prospect Dated nomenclature […]

30-second summary: Why hasn’t advertising made its way into virtual meeting tools? As work-from-home models and distributed workforces continue to be prevalent, why wouldn’t brands […]

30-second summary: Has the pandemic swung the pendulum from mobile back to desktop? Or, should marketers be focused on building out their presence on both? […]

30-second summary: Marketers have been forced to recreate their playbooks, almost on a weekly basis in 2020. Remote work is here to stay, but so […]

30-second summary: Marketers might believe that implementing personalization will result in every customer having a unique experience, and that they will actually realize that their […]

30-second summary: Marketers might believe that implementing personalization will result in every customer having a unique experience, and that they will actually realize that their […]

30-second summary: At its simplest, automation can help marketers accomplish repetitive daily tasks, so creatives can be free to spend time on other areas like […]

30-second summary: Although many consumers are stuck at home, mobile marketing is as important as ever. Mobile should be prominent in any marketing strategy because […]