How to improve E-A-T for websites and entities
The concept of expertise, authoritativeness and trustworthiness (E-A-T) has played a central role in ranking keywords and websites – and not just in recent years. […]
Articles by Olaf Kopp
What is semantic search: A deep dive into entity-based search
Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when […]
Google’s helpful content update: A critical recap
Google’s helpful content update officially finished rolling out Sept. 9. Now it’s important to reflect on the update, our initial assumptions and its impact on […]
How Google uses NLP to better understand search queries, content
Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future […]
How to use 12 micro intents for SEO and content journey mapping
Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search […]
How Google creates knowledge panels
The presence of knowledge panels has been increasing in Google’s SERPs for years. As a result, the classic search results, also known as “10 blue […]
Entities and E-A-T: The role of entities in authority and trust
The development of Google into a semantic search engine and the increasing influence of E-A-T on rankings go hand in hand. There is a common […]
