Articles by Patrick Stox

Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, […]

Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. The post Canonical tags are […]

What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the […]

Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure. The […]

Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has […]

Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative with their […]

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that […]

There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all. […]

Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to […]

Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data […]