SEO is as dirty as ever
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his […]
Articles by Patrick Stox
What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on […]
The true value of technical SEOs
While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are […]
SEOs Don’t Need a Replacement for Google PageRank by @patrickstox
Google PageRank is only one part of the bigger picture. With all of this evidence and even Google telling us not to focus on PageRank, […]
HTTP to HTTPS: An SEO’s guide to securing a website
Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of […]
Why real-time search algorithm updates may be bad news
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster […]
Everything Should Not Be A Blog Post: Start Using Silos
Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure. […]
What is HTTP2 and How Will it Affect Your SEO? by @patrickstox
HTTP/2 is a much needed refresh of the HTTP protocol that was based largely on Google’s own SPDY protocol. Find out what it means to […]
