Sitelink Assets (Extensions) Best Practices & Examples
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) […]
Articles by Pauline Jakober
Should You Use Seller Ratings In Your Google Ads Campaigns?
Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look.The post Should You Use […]
Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits
Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.The post Are You Wasting Your […]
Here’s What a Comprehensive Paid Search Program Looks Like via @sejournal, @GrpTwentySeven
Discover the main components of a comprehensive paid search program and decide which elements you should include in yours.The post Here’s What a Comprehensive Paid […]
How to Make The Most Of Google Ads Promotion Extensions via @sejournal, @GrpTwentySeven
Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.The post How to Make […]
How to Make Video Ads on a Budget with YouTube Video Builder via @GrpTwentySeven
Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.The […]
Everything You Need to Know About Ad Extensions via @GrpTwentySeven
Ad extensions are an important part of optimizing your paid search ads. Here’s everything you need to know about manual and automated ad extensions.The post […]
4 PPC Myths To Let Go for Paid Search Success via @GrpTwentySeven
Let’s dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.The post […]
4 Must-Try Retail PPC Strategies for 2021 via @GrpTwentySeven
If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.The […]
Try These PPC Strategies for Your B2B Business in 2021 via @GrpTwentySeven
If you’re using the exact same PPC tactics you were deploying in December 2019, the new year is the perfect time to try something new.The […]
