Articles by Pauline Jakober

It’s the job of your PPC agency to question requests that run counter to your goals – even if they sound logical on the surface.The […]

Discover how sitelinks can improve performance and brand awareness if you apply them thoughtfully and strategically.The post What You Should (& Should Not) Do with […]

Should you choose a generalist or specialist marketing agency? Here are some questions to help you decide.The post Should You Choose a Generalist or Specialist […]

You can best avoid PPC snags if you know what to look out for. Here’s what to watch for.The post Don’t Get Entangled in These […]

These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.The post SEO vs. PPC: A Few Forgotten […]

Here are eight tips that will help you create more effective video ads.The post 8 Tips for More Effective Video Ads via @GrpTwentySeven appeared first […]

Here are six things you can expect when you first start working with a PPC agency.The post What to Expect From Your New PPC Agency […]

Here are five goals you might have for your video advertising campaign and how you can achieve them.The post 5 Video Ad Marketing Goals & […]

Here’s everything you need to know about manual and automated ad extensions available on Google Ads and Bing Ads.The post Everything You Need to Know […]